SEO (search engine optimization) enables a website owner to make their site appear in Google or other search engines’ top search results. You might have noticed that not all websites seem in the full effects of search engines. SEO requires that the website be maximized on certain factors to rank high in the search results and use its optimal capabilities.
In this article, I will talk about certain factors, which will enable website owners to make their websites rank high in the SERPs if taken care of.
Search engines rely on more than 200 factors to rank a site. Below is a list of factors that should be used by all SEO experts to optimize their ranking on search engines:
1. Ranking Factors Related to Keywords:
Website title tag: The website title tag includes the most frequently used keywords so that the search engine gets the signal that the website is relevant to the search term.
Incorporate the keyword/s at the beginning of the title. It improves the page’s ranking.
Description tag: Add the keyword/s in the website description. This process might not be as effective as the rest, it can impact the pages’ relevance’ quality. When the keyword appears in the description, people may find it relevant to them.
Frequent use: The keyword repeats within the content. This step does not mean that the audience starts to get annoyed by regular use. Use synonyms to fulfill the aim because Google understands synonyms.
Maintain keyword density: Keyword density is defined as the number of times a keyword appears within a piece of content compared to the total number of words on the page. Don’t get aggressive in using the keywords. Their use must appear natural.
2. Page Level Factors:
These factors are related to how well specific pages on a website are optimized.
SEO page title: The SEO page title should give a clear idea of what the page is about.
Webpage age: Ensure that the older pages are updated frequently to perform better on the search engine.
Webpage UX / UI: Pages that present the content better rank better in the search engines.
Web page categorization: If your website pages are properly categorized, it will help improve your website’s overall SEO ranking.
Repeat traffic: Ensure that the pages generate repeat traffic to obtain better rankings on search results.
Bounce rate: Pages that have a zero bounce rate also improve SEO rankings.
3. Domain Factors:
These factors relate to the website’s domain’s authenticity and reliability.
Domain age: Make sure that the website’s domain has been in existence for a long time.
Domain name with exact match: Use domains that are an exact match of the search term.
Spam-free domains: Google has never penalized you for creating spammy sites. Otherwise, your other sites will not be viewed positively.
Domain’s first words: It is also helpful to keep the first word of your domain as the keyword. This will improve your site’s ranking.
4. Site Factors:
Site factors have a direct impact on the ranking of your entire website.
SSL certificate: Sites with an SSL (Secure Sockets Layer) certificate rank better on search results than less secure ones.
Site experience: The site offers visitors a smooth and easy website usage experience. Websites that have this feature perform better on search engines.
Site downtime: Your website should work without any troubles, smoothly, and without any issues. Websites that do not offer a pleasant user experience do not rank better on search engines.
Mobile-friendliness: Ensure that your site is easy to navigate and use on smartphones.
Site updates: Ensure that the site is updated as frequently as possible to optimize your search results.
Contact us: Ensure that the site has ‘contact us’ information to rank better in local search results.
5. Content Factors:
The following content factors also play a vital role in improving your website’s search results.
Content usability and access: Make sure that the content of the website is 100% unique, well-structured, and organized, and is of high quality and extremely useful.
Fresh and unique content: Be mindful of the fact that the content is frequently updated. However, please don’t change the content significantly when updating it, as it may affect its performance on SEO.
6. Inbound links:
These are some of the highly critical factors when it comes to SEO rankings.
Domain linking: Make sure that the website links to unique websites. This factor is highly considered in ranking websites by the search engines.
Age: The age of linking domains significantly affects the website’s ranking.
The drastic increase in backlinks can backfire: Make sure that there is not a noticeable increase in the number of backlinks to your website at any time. Your site will get penalized by Google because it will indicate that the backlinks have been bought.
7. White hat SEO Vs black hat SEO:
Ensure that the website follows the white hat SEO tactics, which means that you understand that improving a website’s performance takes time you follow the rules and guidelines set by different search engines to achieve the website’s ranking.
On the other hand, black hat SEO means using unethical practices to improve the website’s ranking, like manipulating the website’s search algorithms.
These were some of the significant factors that some of the famous search engines use to rank websites. To make the website achieve a better ranking, one must put in reasonable efforts. Improving the website’s ranking by unfair means will not help you for long. The website may be penalized. To make the website grow, always work in the right way.