TikTok creates the “For You” page for all its users. This page is different for everyone as it has been customized to suit each user’s interests and likes. Getting your content featured on this page means that TikTok has officially recognized your videos, and now your videos will be viewed by a large number of people. For some people, it also means that they’re one step closer to being an influencer. Having said that, getting featured on TikTok’s “For you” page is difficult. Here are some of the tips that will help you feature your content there:
1. ENGAGING AND QUALITY CONTENT
If you want your content to be recognized and lauded for any platform, you need to make sure that its quality is top-notch. If your video doesn’t make sense, is shot poorly, and is blurry or grainy, its chances of getting featured are very slim. You need to make sure your videos are visually appealing and are uploaded at a high resolution.
Another aspect that is equally as important as quality is engagement. It would help if you made sure that your videos are designed in a way that is sure to intrigue and appeal to the interests of other TikTokers. Since your main goal is to get featured on other user’s “For you” page, you need to make sure your content is relatable to a wide range of people. It would. be challenging to get featured if you make generic videos as the competition on TikTok is high with content pouring in from all across the globe. The best way is to set a target audience or follow a niche. This way, you’re more likely to get featured on your target audience’s “For you” page. The more people like and comment on your videos, the chances of your videos getting featured increase.
2. FOLLOW THE LATEST TRENDS
You are more likely to get featured if you make videos related to the ongoing trends as TikTok favors them more. To do this, you need to keep yourself updated with all the latest trends. Producing quality videos on all the trending hashtag challenges is an excellent way of staying relevant and getting featured. You can also come up with ideas of your own and start trendy challenges yourself. This will help you get featured and give you a lot of recognition among other TikTokers.
3. ADD MUSIC
TikTokerists have access to a wide variety of popular music to add to their videos as background music. Adding trending or renowned music to your videos is also a great way of engaging and attracting the audience. Music remains a significant aspect of all TikTok videos since TikTok initially started as a sync music platform.
A smart way of deducing what music to add is to switch to the TikTok pro account, get a minimum of 100 followers, and keep tabs on the music. It sounds your target audience or followers are most interested in, and then incorporate the top ones in your videos. This will help you save a lot of research time.
4. SHORT VIDEOS
TikTok allows its users to make a 60-second video. However, using all the allotted time isn’t going to guarantee that your video will get recognized; instead, it increases your target audience’s chances of getting bored and swiping to see the next video. The shorter your video is, the more you’re likely to engage your audience. Adding a hook at the beginning of your video is a good strategy of garnering their attention.
5. CAPTIONS AND HASHTAGS
TikTok gives you a total of 150 characters to write your video’s captions and hashtags. TikTok is not a blogging website so make sure you write your captions accordingly. Make sure they’re engaging, compelling, and short.
As far as hashtags are concerned, make sure to add the hashtags that are relevant to your videos, niche, and your target audience. You can participate in trending hashtag challenges and include a mix of popular and less popular hashtags. You can also add the #Foryou or the #fyp hashtag. There isn’t a single hashtag or way that is going to guarantee you are getting featured; instead, it’s a mixture of all.
Once you’ve decided on your niche and target audience, the next step is to customize your settings, which include language, location, etc., accordingly.
There isn’t a single tactic that will help you get featured on TikTok’s “For you” page; instead, it is an amalgamation of all these techniques. Creating high-quality content remains the single most important aspect of getting your content recognized combined with trendy hashtags and music, engaging captions, and shorter videos. Another strategy that you can apply is to post videos when the majority of your target audience is online or active.