Companies look for ways that are engaging and influencing to promote their brand and expand their market reach. New techniques are introduced, and it becomes necessary to adopt them to create an impact on the audience.
An effective way to communicate with the audience and earn engagement is to incorporate memes into its video marketing campaigns. They are entertaining and easy to consume. Including memes in video marketing campaigns are gaining popularity at a fast pace.
In this article, I’m going to talk about a few techniques that will ensure that the company uses memes in its video marketing campaigns effectively:
1. The Company Has Knowledge About Its Audience:
The key to creating good memes is understanding your audience, knowing their interests, and creating memes around them. The memes should resonate with the audience.
To be able to do this, the company may research what the interests of the audience are. For example, Apple TV’s audience is interested in movies, so many of their memes have movie references.
It is also essential to maintain a balance between being promotional and maintaining engagement when marketing with memes.
2. The Memes Coincide with the Company’s Brand Voice:
Define the company’s brand voice and make memes that match it. The brand voice depends on the company’s attitude to communicate through its brand and who its target audience is.
For instance, if the company sells sportswear, it would be appropriate to adopt an energetic and enthusiastic tone. Similarly, if the company sells cushions or related stuff, it would be fair to assume a calm manner.
To define and understand the target audience creating a sketch of the ideal customer would be best. Make it as detailed as possible. To do so give the perfect customer a name, an age, and a backstory. This will enable the company to picture them as real persons having real needs and wants.
As the company will have an insight about its ideal customer, it will be able to draft content they would like to see.
3. The Company Knows the Memes it Makes Well:
You might think that memes are easy to make, they are not. Much work goes into it, understanding their context, their formats, what phrases suit a meme, and much more.
To be effective, it is vital that the content is on point and goes with the topic. A slight deviation will give an impression that the company is trying to be calm and not strategic, not something good.
4. The Company Choose the Right Platforms for Marketing:
The company knows the spots where your memes will yield the desired results. Sometimes memes do not go with all platforms, and therefore you will have to think where it would be appropriate to post them.
You may think that social media is an essential platform to market, but you may even include memes in blogs and websites.
Always try to answer the question, ‘what do you want to say?’ Once you do that, you will have a clear idea of where you want your content.
5. Timing is Key:
When marketing with memes, it is vital to make sure that whatever you create is in trend. Doing so will enable you to develop content that is liked and increases the probability of going viral.
You must check out the popular platforms and see what people are enjoying and draft your content accordingly. This will enable you to promote your brand and get noticed.
6. The Memes are Used with Other Contents:
Memes should act as an addition to your content. They should not be something that you use only in marketing to be effective. Remember, memes’ purpose is to increase your message’s effectiveness to make the audience indulge more in your message.
If you use only memes as your marketing content, people may find it interesting initially, but later, they would think that something important was missing in the message.
7. The Memes are Creative:
You will find many of your competitors using memes to market their products as well, so to stand out, you would have to do something more than just reposting the latest memes.
It would be best if you tried to be creative with your memes to be more effective. You might use your brand’s slogan, mission, or other information in your memes for branding purposes.
Incorporating memes in the company’s video marketing campaigns enhance the effectiveness of the message. They are inexpensive and have the potential to go viral. To succeed, all you need to do is research on latest trends and find out what the audience finds funny. You will have to put in efforts and be smart in creating a meme, but they may enhance the marketing campaign’s effectiveness to a great extent if done right.