Videos are the most engaging and appealing way of marketing your product or brand. However, considering how saturated the internet has become with content coming in from billions of users, your video and the message it is trying to convey can get lost in all the noise. This is where optimization comes into the picture. Optimization helps your video rank higher on the search engine result page. Following are seven ways this can be achieved.
1. USE THE RIGHT PLATFORM AND MULTIPLE STRATEGIES
Choosing the most appropriate platform, one that is the most aligned with your goals, is the first and the most crucial step. To select the most suitable platform, you need to consider your ultimate goal and then choose your platform accordingly. For instance, consider if you want to create brand awareness, then platforms like YouTube and Dailymotion are ideal choices. However, these platforms are not appropriate if your goal is to attract more traffic to your website since all the traffic will go to these platforms and not your website.
Apart from SEO, there are other avenues and methods to increase your video’s visibility. Google’s algorithm is continually evolving, and relying solely on SEO is unreliable and ineffective. Investing in options like paid video advertising to promote your video on widely used social media platforms or partnering with other entities is a great way to optimize your video and attract the maximum target audience.
2. THUMBNAIL IMAGE
Thumbnails hold the power of impacting SEO metrics the most. If chosen correctly, they can increase a video’s play rate by more than 30%. A video’s thumbnail is the first thing that users notice, and it if appropriately chosen, it can impact their decision to watch your video to a very great extent. A thumbnail must be appealing, of high quality, and relevant to the video and its content.
While embedding, it is essential to keep in mind that you should only embed only one video on a page as Google indexes a single video per page, and crawlers stop looking for videos after the first one. Hence, only embed the most important video and the one you think will attract your target audience the most, and after doing that, make it the center of attraction of your page. Another essential aspect that should be considered while embedding is that you should always embed your videos to a relevant page.
4. RELEVANCE AND OPTIMIZATION OF THE PAGE
Solely optimizing your video to achieve a higher rank on google search won’t always work. You need to maximize the rest of the page as well. Sometimes even after much effort, videos are unable to achieve the desired rank. This is because they’re on an irrelevant webpage or the webpage is not effectively optimized.
5. EMAIL GATE AND LEAD CAPTURE
Email gates are a very effective and efficient way of capturing or saving leads of your current customers and potential ones. This step is taken after video creation, and sharing is done. By retaining your customers’ information, you can easily reach out to them every time a new product is launched. You can also add contact forms at the end of your videos to collect your customer’s email and more detailed information. While collecting leads through forms and email gates is essential to note, you must be willing to provide your audience with quality and ungated videos and not ask for unrequired information.
6. VIDEO TRANSCRIPT
Inserting transcripts in your videos has more than one benefit. Firstly, it makes your video accessible to a broader range of audiences. Secondly, transcripts make it easier for search bots to scrape your video because the additional text makes your video more indexable, thus positively impacting rankings.
7. OPTIMIZE THE TITLE AND DESCRIPTION
The meta description and title of a video play a very pivotal role in its ranking. Hence it is essential to use the most effective and widely used keywords to increase your video’s visibility. While optimizing, it is vital only to incorporate the keywords that are widely used by your target audience.
If you want your video to stand out and get noticed by your target audience, merely uploading it won’t do the job. It is only through effective optimization and marketing strategies you will be able to stand out among the million other videos and content. Apart from the strategy as mentioned earlier, there are several different ways you can achieve a higher ranking on google. However, your job isn’t finished after the video has been uploaded and optimized. It would help if you kept tabs on your video’s analytics. This will help you understand which strategies are working and which aren’t. It’ll also help you decipher your target audience’s behavior and help you make informed decisions or necessary changes in the future.