Keywords add to your YouTube videos’ information and context and help YouTube deduce your video’s target audience and content type. However, the most important role that keywords play is that of optimization. With thousands of videos on YouTube, your video has a massive chance of getting overshadowed by other YouTuber’s videos. This is where keywords jump into the picture. The right choice of keywords will help you achieve a higher search rank and help you get featured on recommendations and searches. However, if you don’t use the correct tactics, keywords can be useful for nothing and won’t fulfill their true purpose. Following are some of the keyword research mistakes that people make on YouTube.
1. KEYWORDS IN DESCRIPTIONS
In YouTube, the title and description of a video are the two most important aspects of optimizing. In most cases, the title of a video gets the attention it deserves. However, the description often gets overlooked as something unimportant. Your video’s narrative is one of the most important places where you should enter your keywords effectively.
2. KEYWORDS IN CLOSED CAPTIONS
YouTube automatically transcribes your YouTube videos. However, they are not very accurate; hence it is advisable to upload customized files for captions. Since YouTube indexes caption files for ranking, it is advisable to make keywords a part of your video’s script and say them out loud in your video as many times as possible. This trick will also help your YouTube video in getting featured in Google’s search results.
3. WRONG KEYWORD STRATEGY
Keyword strategy for all platforms is different because of the varying search volume, audience number, and types. Hence, it is essential to deduce which approach works best for YouTube and implement that. Many people make the grave mistake of using Google’s keyword strategy for YouTube as they fail to recognize the difference in search volumes between YouTube and google.
4. THE USE OF GOOGLE KEYWORD PLANNER
Many users make the mistake of using the Google Keyword planner without realizing that YouTube’s data is not present in it. The most recommended is to use a keyword research tool relevant to YouTube, provide you with accurate search volume analytics, and develop a list of useful keywords.
5. LONG TAIL KEYWORDS
Many marketers promoting small businesses make the mistake of focusing solely on keywords with a greater search volume. These keywords are up against a lot of other keywords and this can harm small businesses’ promotional videos. Hence it advisable to use long-tail keywords- keywords with a long word count. They’re more specific which means lesser search traffic, hence lesser competition. The lesser your competition becomes, the greater your chances are of getting a higher rank in searches.
6. NOT DOING ADEQUATE MARKET RESEARCH
A lot of markers depend on rough or educated guesses when deciding which keywords to use. This is a grave mistake they make, resulting in them not getting enough traffic and higher ranks in searches. It is advisable to use keyword research tools that will provide you with the most effective keywords. There are many keyword researches tools that you can either purchase or use for free.
Another mistake that people make is researching and deciding keywords after they’re done making the video. It is essential to determine what keywords you will use after finalizing your video’s topic and theme. This will help you incorporate keywords in your script and make it easier for you to articulate an optimized title and description.
7. USING TOO MANY COMPETITIVE KEYWORDS
While using keywords, you should keep in mind that there are more than hundreds of other businesses in the same niche as you are trying to promote via YouTube and other platforms. This means that there is a high probability of them using the exact keywords as you, which automatically results in competition. Increased competition will hinder the chances of your video getting a higher ranking. Hence, avoid using too many keywords that could potentially result in competition
8. USING VERY FEW KEYWORDS
While optimizing your videos for search, you need to maximize your usage of keywords and not overdo it. Keywords are among the most critical factors for getting higher search ranks, getting featured on suggestions and recommendations. Hence, use them at all the appropriate places.
In a nutshell, while optimizing your videos, use keywords that don’t incite competition, are effectively incorporated in your video’s title, descriptions, and closed captions. If you’re making YouTube videos for a small business, then use long-tail keywords, decide on keywords before you make your video, and always use an effective keywords research tool to determine which keywords you must use.