Content marketing plays an essential role in the success of any business. It drives brand awareness and revenues.
It is essential to mention here that these efforts demand adaptation with trends. To stay competitive and influential, businesses must adapt to the latest trends that are introduced to keep creating an impact on the audience.
Content marketing in 2021 will not be the same. It will change, making it necessary for businesses to adopt the latest trends and techniques.
In this article, I’m going to talk about the content marketing trends for 2021.
1. Use of Web Stories:
We all know about stories that we create on social media.
Web stories are web-based versions of social media stories. You can use text, images, videos, or audio alone or together to make your content useful and impactful. This can be an effective way to market your content.
They also enable you to interact. Click on the story or swipe it.
Video marketing can be done effectively using this platform.
2. Tik Tok will be a Common Marketing Medium :
Tik Tok has become popular over time. It now has 850 million users.
Its increasing popularity and success have pinched businesses and companies to think that it can prove useful to promote themselves.
It enables them to promote their product/service and create a community that follows them. People love to be included as part of something, and this medium can create a whole community of people who follow a company or a brand.
To survive in today’s competitive world, companies should adopt new trends and techniques. They need to present themselves as intractable individuals and not just faceless corporations.
3. Content Atomization:
This involves taking a piece of content in a topic, preferably a detailed article, and breaking it down into eight or smaller pieces of content.
What would this do? This would enable marketers to present their idea in a new and different way. It would make the content more engaging and influential for the audience.
For instance, if you have an eBook, you can create a separate blog post for each lesson, then you can turn the whole content piece into an email course.
4. Voice Search:
Voice search is soon going to dominate text searches. It will not happen next year or in the next five years. It will happen in 2021 only.
Therefore, you must ensure that your content is voice-search optimized. Instead of incorporating keywords in your content, try to include more conversational queries in your content. Doing this will enable you to make your content more user-relevant.
5. Content-Driven Personalization:
You will often notice users visit a site, read what they were looking for, and leave to do what they intended to do. Content-driven personalization means to enable your users who are revisiting your site to continue doing what they were doing when they left it.
For example: if the user was reading how to make lasagna, offer them a free lasagna-making checklist or guide for free. This enables the company to create a more personalized experience for the user and engage them further.
6. Google’s Core Web Vitals:
Companies will see that Google has become strict with its ranking criteria and algorithm rules in the current year. Websites will have to offer the users a pleasant website browsing experience, which includes smooth browsing on mobile phones, to be effective.
To evaluate how the pages are performing, companies may take help from Core Web Vitals reports present on Google Search Console. They enable them to assess how the website pages are performing based on real-world data consumption. They may direct their teams about the areas that need improvement through these reports.
That is only how they will be successful in their marketing efforts.
These were some of the trends that you are sure to notice in 2021. Constantly evolving technology has resulted in a change in the way content is presented. Earlier, writing an article or making a short video used to suffice as a content marketing strategy, but now it is more than that. Now businesses look for more content formats to keep the consumers engaged.