With more than billions of videos being watched over the internet, Video Marketing continues to grow as a crucial and pivotal way of marketing. As a manufacturer and business owner, you cannot deny its importance and effectiveness. The following are some of the reasons video marketing is necessary and important for your business.
1. CONNECTS WITH TARGET AUDIENCE
Videos are a great way of engaging with and connecting with your audience. Videos allow manufacturers to promote their products in the most visually appealing and engaging way, which is something blogs can’t offer. As a marketer, if you know your product and company well, then you can make Video Ads educating your potential and existing target audience about your product, brand, and new launches. You can also evoke emotions and create a soft corner for your company by raising your voice against the current widespread injustices. Video marketing also allows you to communicate and interact with your audience when they’re posted on renowned platforms like YouTube, Instagram, Facebook, etc.
2. HELPS INCREASE SALES
Videos have proven to increase in the past as they effectively cater to multiple customer needs and queries at a single time. With explainer and how-to videos related to your brand or product, you can make your target audience get familiar with your product and brand in a way that written marketing tactics could never. This reflects positively on the sales, as the increase in the number of viewers also increases the chances of increasing sales. Many manufacturers also use analytics such as the number of views and engagement on their marketing campaign’s videos to find an estimate of their sales and ROI.
Apart from increasing sales, video marketing also helps you attain a higher net profit. As a manufacturer, you try to minimize your costs and maximize your net profit or revenue. Running Ads on Tv or putting up billboards is quite expensive. This is where social media and other such platforms come to your rescue. Sharing videos of your product and brand on your social media handle is free of cost, and running ads on social media is cheaper than running ads on television.
3. CHANGES THE DYNAMICS
The world is, now, a global village, and technology is deeply integrated with all the aspects of our lives. This means that, for a manufacturer or business owner, the old and conventional ways of marketing, which include billboards and written advertisements, have now become borderline obsolete and ineffective. This shift towards technology and people’s increasing attraction towards videos is proof of video marketing’s expanding significance. If manufacturers and businesses don’t adapt to this change, their sales will get negatively affected and lose loyal customers.
4. COMPETITORS USE VIDEO MARKETING
With technology slowly seeping into our lives, people and businesses have started to adapt to it. This means that other manufacturers, competitors, and peers have also begun to adapt to the shift. Since different manufacturers are taking full advantage of Video Marketing, there is a fair possibility of them attracting your potential target audience and your current customers. Hence, adopting the new norms of marketing has now become imperative.
5. INCREASES MARKETING OPPORTUNITIES
By making video marketing a part of your marketing campaign, you attain the liberty and ease of promoting in multiple ways. You can optimize videos for higher search rankings using keywords, and you can embed or share your promotional videos on all renowned social media platforms, blogs, websites, and landing pages. This is something that blogs, TV commercials, and other conventional methods of marketing can’t offer. Manufacturers and business owners will be left behind and thrown out of the race if disregarded.
6. BRAND IDENTITY
If you fail to create a strong brand identity, then no matter how good of a product you manufacture, you won’t attract a lot of customers as many might be unaware and skeptical about your product and brand. Hence, effective and efficient marketing goes a long way in sustaining your business and making your venture a successful one. No other marketing method helps you strengthen your brand’s identity like video marketing does. As a manufacturer, it enables you to create awareness about your product and company via visually appealing and engaging videos. People tend to avoid lengthy and boring written reviews. Video marketing allows you to get your customers on board by making them a part of your promotional videos; this helps generate trust in the hearts of potential customers.
Video marketing is undoubtedly one of the most crucial, pivotal, and engaging parts of your marketing mix. Suppose manufacturers fail to adapt to the new technology wave and don’t make videos an essential part of their marketing campaign. In that case, their competitors will take over, have a greater chance of becoming obsolete and losing customers, incur higher costs, and most importantly, they won’t be able to connect with and send their brand message to their audience.