There are many ways in which one can shape their video content. Videos that aim to tell a story about the company’s brand, the company itself, or its product/service results are a more effective video marketing campaign. They are said to be more emotionally-influencing and relatable.
While having a reasonable marketing budget and a carefully planned video campaign is essential, it is equally important how you present your idea and make the audience react to it. Many known brands are popular because they consider storytelling an effective way to grab user attention and influence their decisions.
Video storytelling can be in a variety of forms. They can be product demonstration videos, aim to sell a brand, or introduce a product version. Whatever the intention be, one way to make the experience of the audience more engaging and interesting is by presenting these ideas in the form of a story.
Many marketers think that story-based videos yield better results compared to videos that focus on other forms of content.
Here are the reasons why most marketers consider storytelling the key to attracting customers. Why they think that it plays a very important role in the success of their video marketing campaigns:
1. Stories highlight some of the real experiences:
One way to effectively highlight your product/service features and advantages is through videos that demonstrate the brand in the form of a story. The audience will be able to comprehend that product better, and this trick will benefit them more.
Sharing the people’s experiences about your product/service will help them clear any doubts that they have regarding your brand in their minds. They will also be clearer about why they need your brand compared to other brands in the market.
2. Storytelling makes you stand out in the market:
Want to present your product in a unique and distinguishing way? Achieve this by storytelling. It helps to present even the common features of your brand differently. The audience is likely to retain it and for longer because it would be something that they are not used to seeing in the market.
Many famous brands like Coca-Cola and Johnnie Walker have used this tactic to present their product details in the form of a fairytale to make their brand stand out in the market.
3. Through storytelling, your product appears more real:
If you promote your brand through storytelling, it will not make the audience associate the feeling to your brand that you only intend to promote your brand so that your product/service sells and you simply make money. It makes them feel that you have designed the product for user convenience and to ease the difficulties they face. You have something for them, something that will benefit them.
They will be able to understand you and your products better.
4. Storytelling is more appealing than any other form of content:
People are more likely to connect to stories rather than any other promotional content because they will know that there is someone who has used the brand, has experienced it, and is not just promoting it just because he/she has been paid to do it.
There is someone who is using the brand and considers it recommendable and worth using. They relate with the human characters and understand what theory they are trying to communicate.
5. It is the simplest form of communication:
It is a more effective way to communicate than influencing the audience by highlighting facts and statistics that are difficult to understand and follow. It is about convincing someone to opt for the brand through something very natural.
Taking people on the mic to share their experiences or highlight the idea behind that brand and how it came into being is the simplest way to bring the product/service to the market’s attention and persuade them to make the purchases.
6. It is emotionally captivating:
Storytelling is more attention driving than any other medium of communication. It enables the audience to better relate to the product and how it can be beneficial in their daily lives. It elaborates better what the company is trying to say and what its purpose is.
It makes the message of the company more powerful and engaging. Highlighting the product’s success story makes the audience feel that the company’s brand is the best solution to their problem and acknowledges that this is what they have been looking for all this time.
Storytelling builds an emotional bond with the audience, makes them curious about what the company has to say, and persuades them (or a wider audience) better. It makes them think that the investment is worth taking on, and they will surely benefit from the solution. Storytelling will take some time to work for you but if used correctly, it will surely enhance your brand awareness, market presence, and increase your customer base.