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YouTube Marketing: Essential SEO for YouTube Marketing

YouTube Marketing

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YouTube is a popular video marketing channel used by companies and individuals to enhance their presence and reach a broader audience. It is the second most popular search engine. People spend one-third of their total online time watching videos on this platform.

This platform’s great ease is that it can be accessed in 76 different languages, which account for 95% of the world’s total population.

With these stats, one can easily estimate the power of this platform in influencing the audience’s decisions. It is said to become an essential part of marketers’ marketing strategy in the future and a platform that will be used the most by them to market their content.

publish your videos

To be effective on this platform, it isn’t only necessary to create quality content, but it is equally important to present and market it in a way that the consumers find the content worth-watching and are attracted to it. Here’s what good marketing comprises of :

1. You need to master your target audience:

Collect quantitative and qualitative data about your audience. This may include information such as your viewers’ age group, what countries most of your viewers reside in, what type of content your viewers prefer watching most.

For businesses running a YouTube channel, YouTube ‘analytics’ tab would be a great help. It would help them analyze the hours the viewers are most active on YouTube, and they can post their content during those hours to earn the most subscribers, the watch time of the subscribers, views of their content, and much more.

channel analytics

2. Research your competition to be ahead:

You will surely have your competitors on the platform as well. Analyze how they operate on the forum so that you can come up with a strategy that puts you ahead of them. See how many subscribers they have, how many viewers they have earned, analyze the feedback on their content through viewer comments to gain an insight into what the users like to watch.

These analyses will help craft the content better. The company will have a thorough understanding of the users’ tastes and preferences and will draft the content accordingly.

3. Optimize your videos for SEO:

To make your content appear in the top search results, make sure to use the keywords in the video titles and descriptions.

Succinct
Some Keyword

They should also be used in the video captions. Also, creating a playlist of the videos make them appear separately in the search results. Categorizing the video in the available YouTube categories also improves the ranking of the video.

4. Post frequently:

One reason why you will notice that people don’t get enough popularity on YouTube is that they don’t post content on a frequent basis. There is either a gap in posting new content, or they don’t give their content enough time to gain popularity on the platform. As a result, they end up withdrawing from the platform.

It is essential to highlight here that if you want your content to trend on YouTube, then you will have to be consistent in posting. This will indicate that you are an active publisher and always have something new to entertain the audience.

5. Write a captivating video title:

Putting up great content wouldn’t matter if it cannot grab the audience’s attention and prompts them to click on the video. One way to achieve this is by using captivating titles in the video.

sports

An important point to highlight here is that keywords should be made part of the titles so that the audience finds it relevant to their search.

6. Use attention-grabbing thumbnails:

The thumbnails should be attention-grasping yet not deceptive or irrelevant. It pisses off the viewers, and you will undoubtedly lose a lot of them if you are designing thumbnails that do not resonate with the content.

Another popular trend nowadays is using arrows and circles in the thumbnails to attract the viewers and have them view the content. This trick works really well and is likely to attract more viewers than usual.

elon musk

The thumbnails should be attention-grasping yet not deceptive or irrelevant. It pisses off the viewers, and you will undoubtedly lose a lot of them if you are designing thumbnails that do not resonate with the content.

Another popular trend nowadays is using arrows and circles in the thumbnails to attract the viewers and have them view the content. This trick works really well and is likely to attract more viewers than usual.

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